REQUIREMENT
Funville is a party planning destination that specializes in curating events for children and families. Funville offers party planning services that encompass all elements of entertainment and is a one-stop-shop for all things party.
- Website Development – One Page Portfolio
- Content & Graphics
- Google Ads To Drive Traffic
- Contact Form To Garner Leads
- WhatsApp Integration
CHALLENGE
To create a one-page website that is concise but also complete with information. The website needs to serve as a portal that drives awareness, consideration, and action. The challenge of limited space to create maximum impact was one to overcome with tact.
SOLUTION
In this case study, we will showcase how we created a powerful one-page website for Funville with a strategic approach and tactful execution. We exercised an approach that brings together aesthetics and functionality into a single frame.
APPROACH
Design
Funville is a party planning destination for kids and so the colors and graphics used were based on pastel hues and the visuals used depicted happy children enjoying their birthday party with friends and family. The idea was to evoke strong emotion and enable the target audience – parents of children (key decision makers) to relate to the brand and trust the same with their needs.
Development
The website was developed using WordPress.
The need for a contact form to collect leads was well conveyed by the client. We implemented a responsive contact form plugin – Contact Form 7 to ensure that users can seamlessly add their contact details to the form and request action.
Amplification
Google Ads – A sure-shot way to generate leads by driving an intent-heavy audience to your site.
We used tailored Google Ads to target parents who were actively searching for party planners for their child’s birthday party. The ads specifically targeted people in Lebanon. The ads led the target audience to the landing page (website) and encouraged them to fill out the form to proceed further.
WhatsApp Integration – On filling out the contact form on the website, the users were given the option to chat directly with the business on WhatsApp. This happened with seamless integration to ensure the loop is closed and the user takes action.
RESULTS
A responsive one-page website that helped users understand the business, and amplification through Google to garner leads. The WhatsApp integration helped close the loop and ensure leads turned into customers.