The best brands in the world have aced the branding game and have made it exceptionally easy for their users and potential users to identify their presence from a mile away. The best brands in the world are the ones that have managed to build a connection with their audience with elements like graphics, logos, and taglines. This is just the tip of the ocean, let us look at the aspects that make a brand truly stick.
BRAND IDENTITY
Developing a brand identity serves as a beacon for all future communication purposes. Establishing a brand identity entails creating messaging pillars, communicating touchpoints, color palettes, and visual language that serve as a cornerstone for all branding activities.
BRAND BOOK
Think of a brand book as the bible of branding, a guide that outlines every aspect of communication to make it uniform and memorable for the user. A brand book, or a brand style guide, is a document that sets specific guidelines for perpetuating brand identity in all communications. The usage of logos, communication pillars, images, and colors as per set guidelines.
LOGO
Branding is more than just a logo. A logo is a quintessential aspect of the brand. It is what summarizes your brand and encapsulates the essence of your brand in a minimal manner. Think of Apple – the logo speaks a million words and evokes emotion. It is an element you can easily come across in your everyday life and still, the brand has managed to make Apple synonymous with innovation, creativity, and technology. A good start for a brand is to create a logo that can mark its identity with strong storytelling and signify the values the brand stands by.
COHESION
An important aspect for your brand to truly stand out is to enable cohesion across the board where all your communication collaterals speak the same language and have a similar visual language.
The human brain is powerful, it processes information in a very specific manner. For a brand to truly stick and your brand recall efforts to be effective, it is pivotal that you craft a brand identity that is exceptionally strong and craft collaterals that are in line with these guidelines. Get help crafting a brand that sticks.