Content Creation For Social Media Channels And How It Has Changed The Way Brands Communicate Online

Scrolling through Instagram 5 years back was all about socializing with friends and keeping up with the good times, but today, content consumption on social media platforms has evolved drastically with communication strategies tailored to attract attention and take action. Brands have jumped on the content creation bandwagon and with various offbeat strategies have captivated audiences. Brands have evolved from mainstream advertising to content creation that helps them contribute to their business goals – whether it is garnering awareness or generating sales.

Over the years, brands have exponentially increased their spending on content creation. From meaningful posts to videos and collaborations, content creation has been given more weightage. In less than a generation, social media platforms have evolved from tools of information exchange to virtual gathering places, to the retail platforms preferred by various age groups, and now to vital 21st-century marketing tools that can generate millions in revenue.

FACEBOOK

Originally started as a college dorm room experiment in 2004, Facebook was the first to disrupt the social media space on a high level. What started as a means to stay in touch with friends is now a means to get in touch with audiences and conduct business with the power of data. Facebook has truly grown leaps and bounds and with brands constantly deploying new strategies with content creation, videos, and other formats, Facebook is the brand’s favorite place to be.

INSTAGRAM

Instagram started off as a photo-sharing platform but today is one of the most sought-after social media platforms with audiences of all age groups proactively maintaining a presence. Brands too have started considering Instagram as a primary marketing tool. With the addition of reels and varied formats, Instagram has a lot to offer to businesses today.

PINTEREST

Founded in 2010 to ‘Pin’ ideas and serve as a thriving ground for ideas and inspiration, Pinterest has revolutionized how brands communicate with their users, all 335 Million of them. With the introduction of ads a few years back, Pinterest has become a favorite amongst homegrown brands.

SNAPCHAT

Truly a millennial platform, Snapchat was once famous for its disappearing updates and in-the-moment vibe. But today, brands are heavily investing in Snapchat when it comes to marketing because that is where Gen Z is.

TIKTOK

Tiktok has disrupted the social media world. What originally started off as an app to create short videos and engage the audience is now a marketing powerhouse where brands are leveraging the power of influencers. With the use of engaging TikTok videos and the usage of transition reels, these high-reach collaterals can truly bring the attention every brand wants.

Over the years, how brands communicate has changed and that has a lot to do with how platforms have evolved and how users prefer to consume their content. If you are looking for ways to keep up with the social media trends, talk to an expert today.