The Growth of eCommerce in the Middle East

eCommerce has seen tremendous growth in the past decade, more so in the past 3 years. A major catalyst to the growth of eCommerce has been the pandemic which significantly altered the shopping habits of people and helped them steer from an offline-first world to an online-first world. In UAE alone, eCommerce has developed by 23% in the year 2022 as per a joint report from the Dubai economy and Visa report.

The growth of eCommerce as a primary preference for online shopping can be attributed to the first-hand convenience it offers. Brands have become aware of the power eCommerce holds and have heavily invested in Omnichannel strategies that include key eCommerce platforms in their primary channels.

The growth of eCommerce in Dubai is also largely due to the population. Dubai holds a fairly young demographic that easily adapts to new innovations. Add to that the commendable spending power and there you have a secret sauce for eCommerce success.

Over the last 3 years, brands have started allocating budgets to power up their online game. From deploying key eCommerce technologies like WooCommerce, Shopify, and Magento to power their websites and to heavily investing in resources and budgets to make a stellar presence on marketplaces, brands are leaving no stone unturned when it comes to offering a seamless online shopping experience to their user.

In an attempt to ensure that their consumers have easy access to online shopping, brands are ensuring that every touchpoint has the scope to attract and enable shoppers to make purchases. Whether it is through search engine optimization, social media advertising, eCommerce websites tailored for sales, or a heavy marketplace presence, every touchpoint is contributing to the seamless adoption of eCommerce as a whole.

The growth of eCommerce is not limited to its current scope, it is only going to get bigger and better. The best way for brands to catch up and brace the momentum of this growth is by adapting to the growing curve. Whether it is developing an eCommerce website or supplementing it with marketing efforts, brands need to get expert help to ace the eCommerce game.